24 November 2020

Pronet Gaming grows African presence with Sahara Games deal


Pronet Gaming has strengthened its position in another key market after agreeing to supply its full omnichannel solution for Sahara Games.

The offering, which boosts Pronet Gaming’s position in Africa, made its debut in Uganda this week and will soon go live in Kenya and Nigeria. It includes a new online sportsbook and casino, as well as retail platforms that feature their own UI and UX.

Sahara Games’ will gain access to 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast and accurate data as well as a full risk management service.

Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth,” he explained.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able to showcase them in your own unique way. We are really looking forward to delivering this for them.”

Moreover, Pronet Gaming will supply its online casino content, which includes a 6,000-strong portfolio of slos and table games from a range of studios as well as games which have been specifically tailored to the African markets.

Jeff Halloran, CEO of Sahara Games, added: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they wanted and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

OTHER NEWS

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’.Enteractive, a ...
Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s ...
The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchd...
Czech Republic gambling stakeholders hope that the government will proceed with regulatory adjustments to banking and customer verification requiremen...
 Acroud AB, has entered into an purchase agreement with the owners of Voonix ApS, Matching Visions Ltd. and Traffic Grid Ltd. to acquire 100 percent ...
As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches.The an...
BtoBet has continued to build on its presence in the African sports betting market after agreeing to power the Wazibet online brand via its Neuron 3 p...
Racing and Wagering Western Australia (RWWA) will carry out an upgrade to its retail and online sportsbook offering after signing a long-term partners...
Entain Plc has confirmed the appointment of Jette Nygaard-Andersen as its new Group CEO, who will take over from Shay Segev as he officially steps dow...
Lottery integrity body Global Lottery Monitoring System (GLMS) has released its 2020 Annual Monitoring and Intelligence Report, which outlines the org...
Russian bookmaker Fonbet has strengthened its network of partners after signing a ‘royal’ agreement with Real Madrid which will run until the end ...
BetConstruct has followed through on a pledge to open its platform to third-party sportsbooks after agreeing to integrate the iFrame solution from Pin...