13 January 2020

Betsson inks new partnership with ibet


Online gambling group Betsson AB has strengthened its network of partnerships after inking a new sportsbook B2B deal with ibet ahead of its launch in May.

ibet will be launched prior to the Euros by Malta-based Claymore Group whose executive team has also run one of the largest Asian gaming operators, LeTou.

Under the terms of the partnership, ibet’s partnership with Betsson will include both a technology platform and odds compiling, with neither party disclosing the intricacies of the agreement as of yet.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture,” said Pontus Lindwall, CEO Betsson AB.

Claymore Group Chairman Paul Fox, who is launching western-facing ibet later this year, added: “The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou.”

At the end of last year, Betsson acquired a 75% majority shareholding in Brazilian racing operator Suaposta, securing an early foothold in Brazil ahead of an anticipated regulated market opening.
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