24 May 2021

Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?


With UEFA and football fans breathing a sigh of relief that EURO 2020 is finally to be held this summer, will UK bookmakers be celebrating too come July?


The coronavirus pandemic has proved a disruption to every walk of life in the UK. Successive lockdowns, closed schools, homeworking, and furlough schemes have changed the entire country over the past 12 months.

And for sports fans and online bookmakers, the past year has been equally disruptive. 2020 should have been a bumper year for Britain’s bookies. Instead, many of the bookmakers’ most active markets were either curtailed or wiped completely from the calendar.

The English Premier League was suspended – although it eventually came to a spluttering end just before the summer – while Wimbledon was cancelled and the Grand National went virtual. By the time of the first national lockdown, gamblers were resorting to betting on the only football around – Asian Handicaps featuring actual Asian teams, and the far reaches of the Belarus Premier League.

In fact, total tax receipts for the period April 2020 to March 2021 came to “just” £2.83bn. That marked a staggering drop of £182m – or 6% – compared to the previous year.

But it was the cancellation of EURO 2020 that really hit bookies hard. Major football events are normally huge cash cows for online bookmakers. And 2020 was due to be an even bigger betting bonanza for the betting sites: Scotland had qualified for their first major tournament in over 20 years, while for England EURO 2020 would have been as close to a home tournament as they had seen since EURO 1996.

Betting companies recovered as 2020 came to a close. Most players migrated online as the continuing closure of retail betting shops and casinos continued. Indeed, poker activity and online casino gameplay helped to soften the blow.

But nothing compares to a major football tournament to turn around betting sites’ fortunes. At the last big footballing festival – the 2018 World Cup – over €136bn in bets were taken by the bookies.

And with EURO 2020 being held across multiple countries, including England, UK bookies will be looking forward to a release of cash from gamblers itching to put their bankrolls and footie knowledge to good use.

England will play all of their group games at Wembley, as well as a potential semi-final and final – if they make it that far. The better Gareth Southgate’s team does, the more money will be flowing through the UK bookies’ coffers. Simply put, England have a very real chance of winning their first major trophy since the 1966 World Cup. And that could translate into a big payday for the bookmakers.

To take advantage of an expected bumper EURO 2020, major brands will have exclusive offers and promos for the event. The tournament starts on June 11 but we already know the 24 teams taking part. And if the 2018 World Cup is anything to go by, bookies will be going all out with a raft of special deals.

England specials will almost certainly be on the table. Money back on losing England bets may be offered, as well as enhanced odds on the team’s home games. New players will also be able to claim free bets when they open their accounts.

Despite a year of betting shop closures and delayed or cancelled sporting events, the UK sports betting industry rode the storm well. Revenues at the big betting companies like William Hill and Sky held firm.

In the case of the Sky Betting and Gaming Group (SBG), online sports betting revenue actually increased by 26%. New player acquisitions and more customers betting online seems to have helped companies weather the COVID-19 storm.

But assuming a good EURO 2020, what lies in store for the UK bookmakers? There is a review of the 2005 Gambling Act which may see some of the bookies’ powers scaled back.

Affordability checks are a definite possibility, and an ombudsman may come in to force betting forms to reduce stakes where needed. In addition, visible gambling advertising on football shirts may become a thing of the past. Indeed, more and more football clubs are terminating deals with shirt sponsors from the gambling industry.

For now, the betting companies will be concerned with the success of EURO 2020. And with football punters promised a first bonanza of football since the 2018 World Cup, expect a similar bonanza on the bookmakers’ sites.

Multi-brand platform welcomes acclaimed new member to high-profile list

Leading gaming and sports betting partner GAMING1 has added the prominent French operator JOABET to its renowned affiliate program.

The hugely popular sportsbook and casino, which is regulated through ARJEL and recently underwent a full-scale rebrand, offers punters unrivalled welcome promotions, including refunds for their first bet to the value of €100.

Joining GAMING1’s state-of-the-art affiliate program allows JOABET to benefit from flexible and modular reward plans, round the clock customer support and an advanced omni-channel marketing tool.

GAMING1’s latest agreement further strengthens its leading position within the French market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning both Europe and Latin America.

Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said: “Powering JOABET’S cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.

“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”

A spokesperson at JOABET added: “We are thrilled to join GAMING1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers.

“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with GAMING1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”

Regarded as one of Belgium and France’s foremost suppliers, GAMING1 has proven key to JOABET’s operations since first partnering together three years ago.

Dedicated to providing an unmatched entertainment experience for its players, it currently operates within Belgium, Portugal, Spain, Romania, Switzerland, Colombia and MGA market.


Catena Media plc, an industry leader in online lead generation, has acquired 100 percent of the shares in Lineups.com, strengthening Catena Media’s leading position in the growing US betting market. Lineups.com is an online sports affiliation company specialising in analytics, betting predictions and tools. The total purchase price amounts to USD 39.6 million, payable in cash in three instalments during a two-year period. An additional contingent cash payment of USD 0.5 million is payable if certain requirements are fulfilled within three years of the transaction date.

Lineups.com supports bettors by providing confirmed and projected starting lineups and rosters for the NFL, NBA, MLB, NHL, US sports leagues and for fantasy sports. The website considers all kinds of available player and team information, including injuries, news, performance and trends. Lineups.com has a strong market position in most of the regulated US states, including the recently launched states of Michigan and Virginia.

Lineups.com recorded sales of approximately USD 7.5 million in the last 12 months to 30 April 2021. Calculated for the first quarter of 2021, the company’s sales corresponded to roughly 10 percent of Catena Media’s total revenue. As Lineups.com is a sports-focused affiliation product, its sales can be expected to fluctuate significantly with the US sports betting calendar.

The purchase price represents a total cash payment of USD 39.6 million, to be payable in three instalments: USD 25 million on closing, USD 9.6 million on the first anniversary and USD 5 million on the second anniversary of the closing date. In addition, a contingent cash payment of USD 0.5 million will be due if the state of New York allows sports betting within three years of the closing date and certain revenue thresholds are met. No material conditions exist in respect of the transaction’s closure. The acquisition will have a direct positive effect on Catena Media’s EBITDA as of the consolidation date on 4 May 2021.

Michael Daly, CEO Catena Media, commented: “The acquisition of Lineups.com strengthens Catena Media’s leading position in the growing US betting market with a complementary product that fits perfectly into our existing US portfolio. It gives us a second, even stronger, national sports betting affiliation site, alongside thelines.com. This will allow us to capture more market share across North America, as well as to take advantage of shared tools across multiple Catena Media sites. Sam Shefrin, the seller and founder of Lineups.com, will bring his industry and technology focus to the Catena Media team and will work with us for the near future as an exclusive consultant to the business.”


For players based in Poland, gambling is not something made easy given the laws that prohibit any form of gambling within the country unless it is state-owned. Luckily, gambling outside of the polish borders is possible through online casinos, as these sites are registered throughout parts of Europe and the United Kingdom. One site is leading the way in helping players in Poland find their online gambling homes, this is Kasyno Polska Online and we are reviewing their services to Polish players.


Kasynopolskaonline.com is an independent comparison site which is the #1 choice for Polish players looking for legal Polish online casinos. They provide players with a top 10 list and specialise in getting exclusive bonuses for first-time members that sign up via their platform.

For new players, they get to learn just how to look for a trusted site that is able to legally serve players living in Poland.

They help players to also understand payment options, Licensing, gaming, responsible gambling and much more.


All the top 10 casinos and each Casino of the Month are reviewed so that players get more of an insight into the services and features offered by the operator. To understand more of the reviews regarding the online casino sites in Poland, we spoke with the Editor-in-Chief of Kasynopolskaonline.com.

“From our casino reviews, Polish players can learn just how the services of a casino run. We break down their gaming options, the software – both gaming and security. Players get informed of the banking options, what special bonuses are on offer, how the customer service works and when. Plus, info on mobile gaming and the legalities of using each casino.

We want our users to have total clarity so there are no surprises when they pass through our site to look directly at the casino.”

All the casino operators found through Kasynopolskaonline.com are licensed by European bodies like the Malta Gaming Authority, the Gibraltar Gaming Authority, and in some cases the UK Gambling Commission.


The exclusive bonus content is set up between the top Polish casinos and the service of Kasynopolskaonline.com. Meaning that no other online service will be able to offer the same great deals struck between the two operations.

Each casino in the top 10 list offers all new players from Poland a special welcome bonus. These offers vary given them a choice of cash credit, free spins or both in some cases.

Bonuses are completely optional and Kasynopolskaonline.com makes it clear to their users that all Terms and Conditions (T&Cs) must be read first before opting to use any of them.


Kasynopolskaonline.com is also allowing their users free access to authentic official casino games made by licensed developers. You can access games from the likes of NetEnt, Play’n GO, Microgaming, and many more.

Inside you can play:

All these options can be used through any device and there are no downloads needed. You can play from your mobile by simply accessing Kasynopolskaonline.com via your internet browser.

Some of the gaming titles include:

Free original casino games, that will help you to learn the rules and form strategies for successful gaming time when you do register with any of the top casinos in Poland. What you play here will be available within these top sites.


To help players become more acquainted with the games that are found inside of online casinos, they have many guides that help users to know the rules of each game and how they can be won.

They have gaming guides for online roulette, craps, blackjack, poker, baccarat, slots and a number of Lottery options like online keno, scratch cards, and bingo.

The guides come with links to free games so you can play whilst learning the rules and you will have the most commonly asked questions answered regarding each casino game.

You will also be directed to the best casinos in Poland for that specific game, that way, you get the same free games within that site and you also get to play them with your exclusive welcome bonus that is available.


Lastly, Kasynopolskaonline.com will help you to understand the banking options when it comes to gambling with the Złoty currency. They will give you a breakdown of payment services that are accepting of this currency and all other alternative methods should you wish to bypass your bank account and opt for e-wallet services like PayPal and Skrill.

In the site’s section of ABC Casino, you can find more regarding software information, casino licensing and safety, and information regarding casinos that offer live gaming services.

So, in conclusion, if you are living in Poland and want access to the best games, bonuses and services, along with a chance to win real Złoty currency jackpots, then head over to Kasynopolskaonline.com, it is that simple.

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